ESPN+KFC | Battle Of The Buckets

On August 8th 2018, ESPN2 became ESPN8: The Ocho. Borrowing from the hit comedy film Dodgeball, they devoted the day to covering little-known and wacky sports with over the top commentary and fanfare. KFC sponsored the entire day, and a total of 39 deliverables based around 6 scripted, comedic shorts in a 3 week turnaround, featuring Kenny Mayne and John Buccigross.

Agency: Wieden Kennedy + Anchor Worldwide
Director: Rob Gilbert
Lead Editor: Ian Park